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Q&A: How to Deliver High-Quality Leads to Your Buyers
There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the lead distribution process, high-quality leads have a positive impact across the board — from fewer lead returns and increased revenue to strengthening buyer relationships and your credibility. Now, imagine the significant risks of selling subpar leads. This is a
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Reveal Powerful Conversion Insights with Advertiser Sub IDs
The best types of conversions are those that reveal the most data about the detailed actions surrounding a conversion event. Yet, collecting enough conversion information is a common issue performance marketers often come up against. This blindspot results in critical gaps in information required for identifying your affiliates’ impact on conversions and makes it difficult
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Data Privacy and Security – Are you Prepared? A Step-by-Step Guide
If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and security strategy guaranteed to be effective. A well-executed strategy will safeguard consumer data, avoid fines, preserve brand integrity, and ultimately give you a competitive edge. This is especially true given that 37 percent of consumers have ended
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CAKE Achieves TYPE 2 SOC 2 Certification & Completes CCPA Compliance Readiness
We’re excited to share an update with you. CAKE has achieved Type 2 Service Organization Controls (SOC 2) compliance. Additionally, we have also completed our California Consumer Privacy Act (CCPA) compliance-readiness strategy that’s aligned with the new regulation. CAKE’s certification and ongoing efforts demonstrate the company’s continued commitment to protect client data and individual privacy. With
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What is Performance Marketing and How Has it Evolved?
What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were
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Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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